In the times of increasing modernity, vintage is the new trendsetter. People have been charmed by old world stories. And ornamentation plays a huge role in shaping people’s expression. In the new age, wearing jewelry that tells a story is a way of making a statement. It draws attention, makes them stand out and feel heard.
Producing artworks of unparalleled beauty and expressive imagery PRB Jewelers is synonymous to a sophisticated showcase of unusual traditional and timeless pieces of jewels.
Ever since Mr. Pukhraj Ji Baid founded the House in 1961 in the city of Bikaner, PRB has been transforming Diamonds into art and still continues to revolutionize the traditional aspects of the jewelry, leaving a trail of opulence and grace.PRB Jewelers represents the best of made in India with its inimitable combination of luxuriousness, exclusive creativity and traditional facet.
He singlehandedly built his empire brick by brick and till date remains the rock of his kingdom. With a knack for constant innovation he ceaselessly renewed and reinvented, lending vintage appeal to contemporary designs.

Today the house’s commitment to excellence continues under the super vision of his sons, Mr. Kanhaiya Lal Baid and Mr. Sushil Kumar Baid. Carrying forward the legacy as the third generation is Mr. Sumati Raj Baid, the Grandson of Mr. Pukhraj Baid.

All of PRB’s creation is designed to the highest standards of quality and in keeping with PRB’s original philosophy that nothing should distract from the traditional aspect of the Jadau Jewelry. Any fusion would look lucrative at one sight for a particular period of time, but maintaining its authenticity will be appreciated forever.